Definitely one of the most memorable interruptions of all time. Some thought what he did was funny, others were upset by his actions. Honestly, how would you feel if you were interrupted like that?
Technically, we are. Interruption marketing is everywhere, from spam in our inbox to youtube, even when you're walking through the mall. With new inventions like DVRs, TV onDemand, and netflix, people have the option of watching their favorite shows with little or no commercial breaks. If people aren't watching commercials, how are advertisers going to get their messages across? They're going to interrupt you. When you're walking through the mall talking with your friend, a sales person will come interrupt you and try to sell you some make up or perfume.
One thing marketers have learned from Kanye, if people aren't paying attention, get up and make them. Go to where people are paying attention, say you need to, and let them finish.
Source: Marketing Kanye West Style
You made a pretty cool connection between Kanye West and interruption marketing. While what he did was rude, it did get his name out even further. I'm also pretty sure no one stopped listening to him because he interrupted Taylor Swift either.. Nice post!
ReplyDelete-Corinne