August 22, 2010, Kayne West posted a tweet letting his followers know about "Good Fridays". Every friday, Kayne planned to release a new track for his fans to download and listen to for free. In order to download his music, users needed to use an email address to register for his site. This was pure marketing genuis. Instead of having to hope his fans would take the time to come to his webpage, or even check his Twitter, he has direct access to their smart phones and computers. He can send emails letting his fans know about the upcoming projects he's going to be involved in, concert events, etc. By sending the emails to people he knows are interested in the product (which are already following him), Kanye has emilnated most if not all the waste coverage the comes with marketing, while simutaneaously providing his fans with content that is current and relevant.
Erin R.
No comments:
Post a Comment