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Jay Z's highly anticipated "Made in America" Festival brought in upwards of 40,000+ people last week and as day one kicked off, Jay had a "surprise" by letting Kanye and his music collective take the stage to close out the night. Kanye, Common, Big Sean, Pusha T and 2 Chainz performed an array of different tracks and hits from their recent albums. Jay and Kanye also performs N*ggas in Paris together off of their notable "watch the throne" album.
Kanye states that G.O.O.D. music (which is an acronym for "Getting Out Our Dreams") is not a record label but more a collective of similar artists. In his own words "Its basically a family and a production company."
Whatever the case may be, its safe to say this "surprise" performance was no random spontaneous act but more of a promotion to build up hype to their upcoming G.O.O.D. Cruel Summer Mixtape, "The Clique" slated to drop on Sept. 18, 2012. Jay-Z and Kanye throughout the years have been experts on staying on top of the game by getting exposure and creating a buzz around themselves and their company. Almost instantly after the performance the video was streamed onto several platforms including youtube, viemo, worldstarhiphop etc. etc. gaining quick exposure throughout the internet. They both recognize the power and value in promoting through these media streams and this was an excellent marketing strategy. Even though they may not get any royalties from anyone watching their performance from home on their computer; they understand the buzz it creates for themselves and their upcoming projects. This is just one prime example of where Kanye uses the internet to market himself and his brand.
View the performance here:
http://www.highsnobiety.com/2012/09/02/video-kanye-wests-good-music-performs-at-made-in-america-festival/
Sources:
http://popdust.com/2012/09/02/made-in-america-fest/
http://www.sohh.com/2010/07/kanye_wests_good_music_is_not_a_record_l.html
-Daniel Dresser
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