The other day i was in the waiting room of a tire repair shop (my tire had picked up a nail), when i happened to pick up one of the magazines sitting on the coffee table. Low and behold it was Complex Magazine (created by Marc Ecko), and on its cover dawned an ominous dark silohoutte of Kanye and his Company in a crucifix formation with the play on words "IN G.O.O.D WE TRUST" written on the bottom. Yes this is a true story about my poor car and yes the cover was that bold.
Despite the Magazines title there was nothing complex about the article at all. The article was in fact an interview between all of the G.O.O.D cohorts (excluding Kanye). As i read most of the questions had to do with how Kanye is involved in their projects and how he brings them all together. The all answered in various ways but everyone's message seemed to be the same. The all praised Kanye in everything from his producing skills to his insight on their albums, to how much creative space he gives all of them. Kid Cudi and Common even stated that Kanye told them their stuff was not good and to change it and they appreciated the feedback. This Kanye-Glorifying Fest went on for about 3 pages.
Without a doubt this is a testament of how talented Kanye is and how much these artists respect him. (Or its written in their contracts somewhere that they have to love Kanye in every interview). All joking aside i do believe that these artists understand that and repect Kanye for his genius. They all seemed very happy to be a part of what he has created and what he plans to create in the future.
From a marketing standpoint, if you think about it, ALL of these highly accredited artists (Kid Cudi, Pusha-T, John Legend, Q-Tip, Big Sean, 2 Chainz, Common) are saying how great Kanye is in an magazine catered to this specific target market audience. It is an excellent way to produce more popularity and credibility by association to fans of these other artists. As if Kanye needed any more help!
Read the whole interview here:
http://goo.gl/ySYSV
-Daniel Dresser
Directly! Upon seeing this image I thought ILLUMINATI. A crucifix? KANYE?? really??? I’m starting to think nobody knows PR like Kanye and his PR team. This is such a clever way to stay in the media. Great!
ReplyDelete_Gwendolyn Satchell